Daimler uses the Daimler CS (Corporate S) house font, with the font styles Regular and Demi used on the web. Text with a layout that is not too dense and a font size that is not too small make it easier to read and increase the likelihood that the site will be read.
Fonts and colors must be used uniformly in line with requirements for all content and application component
- In general, the Daimler CS web font should be used as the basic font. The various Daimler CS font styles and web fonts can be found in the Daimler Brand & Design Navigator.
- If Daimler CS cannot be used for technical reasons, the Windows system font "Segoe UI" should be used.
- Only one of these two fonts should be used in an application. Other fonts, such as Tahoma, Verdana and Trebuchet, are not permitted.
- As with the recommended font sizes, there should be if other font definitions are used a clearly defined hierarchy of header levels (H1-H3 and running text) as well as a sufficient contrast and the proper amount of space between lines and paragraphs.
Note: The Daimler CS web fonts can be downloaded by registered users via the Daimler Brand & Design Navigator after additional authorization has been granted by the administrator. The web fonts have been licensed for all projects directly related to Daimler.
Examples of some exemplary headlines
To ensure accessibility the level of contrast should be taken into account when defining fonts. For example, there must be sufficient contrast for a font on a gray background. While lighter fonts are considered more "aesthetic" or "stylish", purely visual considerations should always be subordinated to user-friendliness in this case, readability.
If you are not sure, you can use an appropriate calculator (such as the Online Colour Contrast Check); the contrast ratio should always be at least WCAG 2 AA-compliant (contrast ratio 4.5:1).