The goal of the combination of colors is to convey versatility and vitality. In addition to the brushed silver background, the dominant colors are black, light gray and petrol.
In design, blank space is used as a design element. In doing so, the background is primarily left white. The colors of the deep red scale are used to a lesser extent as a fill color or for special notes.
Daimler AG uses a wide range of color gradations. However, the basic colors and the color temperature within the layout should be very muted and used as accents. Special attention should be paid to the color hierarchy, which has silver at the top.
Complete color range of Daimler AG
If, for example, several teasers are combined, light gray should be used as the basic color and complemented with petrol. The feeling conveyed by different colors should be vivid but not overwhelming.
Farbanteile innerhalb des Farbspektrums