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3.0.Components    3.3.Charts & Infographics

3.3.Charts & Infographics

Graphics/Infographics can be used to support a specific message, allowing a faster and easier comprehension.

As the brain processes the images faster, these data also become more readable and appealing.

Graphics combined with valuable content have high chances that it will get the users attention and also remain in their memory for a longer period, while if you only use data that will not stand out or is more difficult to understand or relate.

3.0.Components      3.3.Charts & Infographics      3.3.1.Usage


Keep in mind that when creating these graphic elements, you should always acknowledge the Daimler CI guidelines.

In that way, consider the following:

3.0.Components      3.3.Charts & Infographics      3.3.2.Structure


If you´re designing a graphic/infographic, keep in mind the goals (simplify communication and represent complex data into a simpler form).

These are the composing elements:

  • Visual/Design (the colors and the graphics that will grab the users attention).
  • Content (statistics, facts or insightful data).
  • Knowledge (to convey big part of the information in a easy-to-understand form).
  • All together they should attract the users attention and answer or clarify a question.


Some Image

Infographics regarding Daimler´s Structure for 2019 (Our Strategy page)

    Some Image

    Infographics regarding Investment in Research and Development (Innovation page)

      Some Image

      Infographics regarding diverse Facts and Figures (Case page)

        3.0.Components      3.3.Charts & Infographics      3.3.3.Download Resources

        3.3.3.Download Resources

        Designs of the Chart & Infographics components are available for Sketch and integrated in the Daimler Design Kit. You can either copy paste them into your designs or use the Sketch file as a linked library and import the symbols.

        See the Sketch Design Kit